Keep the emails you send out for marketing purposes short. Be as concise as you can be. Your customers will appreciate that you value their time. Readers will be more likely to go through the entire message. The reason that this is important is because you may have important information or links near the end of the message. Test different formats for your email. Always try to place the most essential information and all new offerings at the top of email messages. Try to use different formats to find out which ones will work and which ones won’t. When you determine what works, continually use it. This will allow your subscribers to become more familiar with the kind of content in your emails, and also how to obtain more information when they need to.
Write concise subject lines. Short subject lines, particularly those with less than sixty characters, have a better chance to engage and entice readers than longer ones. If you must use a long subject, put the important information at the beginning. Make sure your emails are closely targeted. When you have some readers, try getting them to get their friends to sign up. Include an opt-in in your email. You never know who might forward it to friends that are interested in the same kinds of products. This is a great method to use to organically grow your base.
If you think that email can no longer be used as an effective marketing tool, think again! Although email marketing was used before to solicit consumers online, it definitely is not exhausted. You should familiarize yourself with new email marketing methods to reach out to your audience efficiently. Check out the tips below for ways to put email to work for you!
You usually don’t want to send emails around major holidays. People are often not at work and are busy with families, not checking their emails. This is not a hard rule and some holidays will require communications. For example, if you’re having a holiday sale, especially a Black Friday sale, you might want to send an email over the holiday. Testimonials are an effective email marketing tool. It would be helpful to let them know that they can immediately benefit. You can end the message by telling them to click the link to provide their order information.
Make sure that your email marketing campaigns are in sync with various special events and holidays. You should plan your entire year around these special days. Make special campaigns during events and holidays, especially commercial ones like Christmas. Don’t forget to try and grab some extra business by creating special campaigns for times when business is usually slow.